Privacy Policy
Last updated: March 2026
What Data We Collect
Hyvlo collects and processes the following information to provide local SEO automation services:
- Business information: Business name, address, phone number, website URL, Google Business Profile data (ratings, reviews, photos, categories)
- Customer contact data: Name, phone number, email address (for review requests and service communications)
- Service records: Job descriptions, service types, completion dates, invoice amounts
- Usage data: Dashboard interactions, agent execution logs, API usage metrics
How We Use Your Data
- Manage and optimize your Google Business Profile
- Send review requests to your customers via SMS or email (with consent)
- Generate SEO audit reports and competitive analysis
- Track ranking performance and competitor activity
- Generate content for your business listings
- Provide billing and subscription management
Third-Party Services
We share data with these processors to deliver our services:
- Google APIs: Places API, Business Profile API — to manage your listing
- Anthropic (Claude AI): For content generation and SEO analysis — no PII sent
- Twilio: SMS delivery for review requests
- Resend: Email delivery for reports and review requests
- Stripe: Payment processing — we never store card details
Your Rights
You have the right to:
- Access: Request a copy of all data we hold about you or your business
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Opt-out: Withdraw consent for review request communications at any time
- Portability: Receive your data in a machine-readable format
To exercise these rights, contact us at [email protected]
Data Retention
- Active subscription data: retained while your subscription is active
- Cancelled accounts: data retained for 90 days, then deleted
- Prospect/audit data: retained for 12 months after last interaction
- Billing records: retained for 7 years per legal requirements
- Competitor snapshots: cached for 90 days, then refreshed or purged
SMS & Email Communications
Review request messages are sent only with prior consent from the customer. Every SMS includes opt-out instructions ("Reply STOP to unsubscribe"). Every email includes an unsubscribe link.
We comply with TCPA (US), CAN-SPAM, and CASL (Canada) regulations.
Security
We protect your data with:
- Encrypted connections (HTTPS/TLS)
- JWT-based authentication with httpOnly, Secure cookies
- Row-level database isolation for multi-tenant data
- Rate limiting and CSRF protection on all endpoints
- Structured audit logging of all data access
Contact
For privacy inquiries: [email protected]
Hyvlo — Chuluota, FL